Featured In Automatic Merchandiser: Digital Gifting Trends In The Hospitality Industry

Dr. Michael Kasavana, contributing editor for Automatic Merchandiser, discusses the significance that gift cards play in “gift giving.” Kasavana writes that 50 percent of U.S. consumers shop with mobile devices while 76 percent want an alternative to carrying items in a wallet. Virtual gift giving, Kasavana argues, is a way that operators can do something unique. Full article.