Bluewater announces double-digit growth for 2023 sales of FloWater Refill Stations

Feb. 20, 2024
FloWater achieves second year of profitability and celebrates over 833 million plastic bottles saved from the environment.

Bluewater, the Swedish global hydration solutions and beverage brand, announced 2023 was a record year for sales of FloWater Refill Stations across North America. Denver-based FloWater was profitable in 2023 for the second year running with a nearly 80% growth rate over the past two years due to new customer acquisitions including Lululemon, Amazon, Four Seasons Hotels, Costco Warehouses, Coachella Music Festival, the Los Angeles Fire Department, and Albuquerque Public Schools. They join the thousands of other company headquarters, offices, stores, schools, hotels, gyms and events already relying on FloWater Refill Stations to transform ordinary tap water into ultra-purified, premium drinking water.

The FloWater brand offers a great-tasting, sustainable alternative to water coolers and fountains, 5-gallon plastic jugs and single-use, plastic water bottles. To date, FloWater has saved over 833 million single-use plastic water bottles from oceans, lakes, rivers and landfills and is on track to exceed 1 billion bottles saved by the end of this year.

A FloWater Series B investor in 2018, Bluewater acquired the company in 2022, which is led by FloWater co-founder and CEO Rich Razgaitis. Bluewater was founded in 2013 by CEO and Swedish environmental entrepreneur Bengt Rittri, who has built successful air and water purification companies including Blueair and Bluewater.

“I am so proud of what our teams have been able to accomplish in 2023 and the incredible results we've been able to achieve together," Razgaitis said in the announcement. “In particular, the customer response this past year has been overwhelmingly positive, and we look forward to continuing this momentum through 2024. New information is coming out every day about the dangers of microplastics and nanoplastics polluting our bodies and the environment, and we know FloWater is uniquely positioned to solve these problems and continue to drive positive change.”

Rittri added in the announcement: “We're very impressed with FloWater's exponential growth in North America this past year and are celebrating these wins alongside the team. We're confident FloWater will continue this positive trajectory and look forward to supporting further growth in 2024 as part of the global portfolio of best-in-class water, hydration and beverage products we're building.”


Business Wire
Flo Water Merger Photo 1

Bluewater merges with Denver-based FloWater to provide drinking water purification products

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Business Wire/FloWater
A student uses a FloWater station in the Minersville area school district (photo: Business Wire).
Non-carbonated beverages

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