Keurig Dr Pepper’s beverage strategy fuels growth

Since taking over in 2024, Tim Cofer, CEO of Keurig Dr Pepper (KDP), has been focused on energizing KDP’s portfolio with trendy, high margin products like Ghost energy drinks and fresh limited-time offerings such as Dr Pepper Creamy Coconut, KDP’s most successful LTO ever.

In an article from Fortune, Shawn Tully highlights KDP’s looks at KPD, where it is thriving and where it faces headwinds (hint: the coffee business, where pod sales have slowed due to rising coffee bean prices). Tully notes that while Cofer’s innovations and marketing successes have fueled growth, KDP still trails Coke and Pepsi in profitability. Improving financial performance while balancing innovation and execution remains a key goal.

Read the full article on Fortune.com.

Read more about cold and carbonated beverages on VendingMarketWatch.com

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