Holiday House to host fall training and trade show in Texas
Office coffee service and vending supplies distributor Holiday House Distributing will host its Technician Training and Equipment Sales Trade Show on September 29-October 2 in Frisco, Texas. OCS technicians can learn directly from leading equipment manufacturers at the event through a series of small-group training sessions.
The fall session will also include something new: a strong emphasis on selling OCS and single-cup brewers, designed to support sales managers, sales representatives and operators involved in sales. In addition, a special presentation from an industry-leading sales trainer, with key points from each equipment manufacturer and supplier, will ensure attendees understand how to effectively sell the equipment or products to OCS customers.
Already, a number of suppliers have committed to presenting training sessions, including:
- De Jong Duke
- Follet Ice
- Cafection
- Bravilor Bonamat
- Flavia and Lavazza
- Bevi
- Nespresso
- Newco Coffee
- Cimbali
In addition, local suppliers — including Holiday House, Everpure, Urnex, Homeland/Omni Pure, John Guest and all equipment manufacturers — will exhibit at the adjacent trade show. The training and trade show event provides attendees with a wealth of information in a concentrated setting.
What they are saying
“It’s really an unparalleled opportunity for operators to see their techs elevate their game,” said Barbara Russell, vice president of sales and marketing at Holiday House Distributing. “Some of the larger companies are sending people from multiple regions, so they can take what they learn back to each office. When you start considering what it would cost for an operator to send all of their key people directly to the manufacturers for training, it would cost thousands. The value that comes with Holiday House Technician Training and Equipment Sales Trade Show is clear to everyone who attends.”
“As always, we listen to the attendees, our customers, who understand that the leading OCS salespeople have product, equipment and sales knowledge. We have added this new sales component to elevate sales professionals,” Russell said. “We are already seeing tremendous interest, and we will have more to announce about the sales track before the end of June.”
“This event is great for the industry, the suppliers, the operators, their salespeople and their technicians, who will each receive a certification. It’s also good for the manufacturers and for Holiday House. Everyone who attends becomes a lot more connected,” she added.
How to attend
Registration for the event is $250 per attendee. Meals during the event are included in the registration fee. Click here to learn more or register.
