Stockholm-based Bluewater and Denver, Colorado-based FloWater announced their merger in a move that will help accelerate innovation of new drinking water purification products, drive expansion into new markets, and achieve economies of scale in manufacturing and supply chain efficiencies in a post-Covid world.
“This union is a major milestone for Bluewater in our efforts to upscale and strengthen our position in the global household, commercial, and public dispensing water industry,” said Bluewater founder and CEO Bengt Rittri, who also has strategic investments in several other environmentally innovative and mission-driven companies.
Bengt will formally lead the new combined entity as CEO, although the two companies will continue to operate under their existing brand names. FloWater’s CEO, Rich Razgaitis, will continue to lead FloWater’s U.S. and international operations.
Speaking at FloWater’s headquarters in Denver, Razgaitis said: “Today’s transaction positions FloWater to significantly grow its footprint beyond our over 7,500 business customers and our fanatical consumer base across the country. Our mission remains unchanged: deliver the world’s best-tasting and most-trusted drinking water everywhere people work, rest and play. This will be amplified with the strength of merging with Bluewater, which shares the same vision and mission.”
Founded in 2013, FloWater has around 7,500 new-tech FloWater Refill Stations installed in schools, gyms, offices and hotels across the U.S. FloWater’s customers include premier global brands including: Red Bull, Apple, Marriott, Peloton, United Airlines, Warby Parker and Google.