Premier Protein debuts micro market-friendly muffin cups

Premier Protein expands its high protein breakfast line with microwavable muffin cups for micro market use.
Jan. 8, 2026

Consumer trends are reflected in micro market sales, and consumers often favor snacks with nutritional benefits. High protein options that allow consumers to feel energized and full longer

Microwavable muffin cups provide 15 g of protein per serving and are ready in 90 seconds, making them suitable for on-the-go snacking. Developed by Premier Protein, in partnership with Hometown Food Co., Premier Protein Microwavable Muffin Cups are offered in Blueberry and Chocolate Chip flavors.

The company is also introducing Premier Protein Muffin Mixes for at-home baking in the same flavors.

About the Author

Linda Becker

Editor-in-Chief

Linda Becker is editor-in-chief of Automatic Merchandiser and VendingMarketWatch.com. She has more than 20 years of experience in B2B publishing, writing, editing and producing content for magazines, websites, webinars, podcasts, newsletters and eBooks, primarily for manufacturing and process engineering audiences. Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and the essential role it plays. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].

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