Sunbelt Bakery refreshes bar packaging for January 2026 rollout
Sunbelt Bakery is updating the look of its snack bar portfolio, introducing refreshed packaging that will begin appearing this month.
The redesign covers the brand’s chewy granola bars, soft-baked bars and rotating seasonal offerings. According to Sunbelt Bakery, a brand of McKee Foods, the new packaging is intended to better reflect the brand’s bright, optimistic positioning while keeping the same recipes and flavors.
The updated design features more vibrant colors, bolder flavor callouts and enhanced nutrition panels to make product information easier to see. “Our new packaging shines a light on what Sunbelt Bakery has always stood for — great taste and high quality,” said Aaron DeLaughter, associate brand manager for Sunbelt Bakery. He emphasized that while the graphics are changing, consumers can expect the same products inside.
With the rollout scheduled to begin in January 2026, operators and retailers that carry Sunbelt Bakery products can expect a full transition to the updated look across the portfolio over time.
About the Author
Linda Becker
Editor-in-Chief
Linda Becker is editor-in-chief of Automatic Merchandiser and VendingMarketWatch.com. She has more than 20 years of experience in B2B publishing, writing, editing and producing content for magazines, websites, webinars, podcasts, newsletters and eBooks, primarily for manufacturing and process engineering audiences. Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and the essential role it plays. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].

