Sunbelt Bakery refreshes bar packaging for January 2026 rollout
Sunbelt Bakery is updating the look of its snack bar portfolio, introducing refreshed packaging that will begin appearing this month.
The redesign covers the brand’s chewy granola bars, soft-baked bars and rotating seasonal offerings. According to Sunbelt Bakery, a brand of McKee Foods, the new packaging is intended to better reflect the brand’s bright, optimistic positioning while keeping the same recipes and flavors.
The updated design features more vibrant colors, bolder flavor callouts and enhanced nutrition panels to make product information easier to see. “Our new packaging shines a light on what Sunbelt Bakery has always stood for — great taste and high quality,” said Aaron DeLaughter, associate brand manager for Sunbelt Bakery. He emphasized that while the graphics are changing, consumers can expect the same products inside.
With the rollout scheduled to begin in January 2026, operators and retailers that carry Sunbelt Bakery products can expect a full transition to the updated look across the portfolio over time.
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Linda Becker
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Linda Becker is head of content for Automatic Merchandiser and VendingMarketWatch.com, responsible for the brands’ overall content strategy, planning and performance. She oversees the creation and performance of editorial and multimedia content across platforms such as magazines, websites, webinars, podcasts, newsletters, videos, social media, events and eBooks.
Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and its essential role. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].