Unique Snacks rebrand targets growth in better-for-you snack sets

Unique Snacks is rolling out a new brand identity designed to support its push for greater market share in the better-for-you snack category. The updated packaging will incorporate brighter colors, a new logo and the tagline “Daringly Different.” The new look is positioned as a strategic move to attract more shoppers in crowded snack sets, including convenience, micro market and vending channels.

“Our Daringly Different branding celebrates our unwavering, century-long commitment to crafting premium, better-for-you snacks with higher quality ingredients and unmatched flavor in every bite,” said Justin Spannuth, COO of Unique Snacks, in a statement. He added that while the packaging is getting a sharp, modern refresh, the brand’s core promise remains the same: baked-in flavor and crunch.

The rebranding is also designed to provide a consistent visual appearance across flavors and formats as the company introduces new products in the premium snack space.