Hostess Brands launches new candy-bar-inspired snack cakes

Feb. 28, 2023
Hostess Kazbars bring a new type of snack to sweet baked goods. The product will hit shelves in mid-March.

Hostess Brands announced the launch of Hostess Kazbars, a first-of-its-kind candy-bar-inspired innovation within the snack cakes market. Kazbars combines layers of soft chocolate cake, crème, candy crunch and caramel or smooth chocolate fudge. The bars are covered in a rich chocolate-flavored coating and topped with a drizzle, and they will be available in two fan-favorite flavors: Chocolate Caramel and Triple Chocolate.

Hostess Kazbars will be offered in two sizes for every snacking occasion. Single individually wrapped Kazbars will be sold in a 2.75-ounce size at convenience stores as well as grocery and mass retailers nationwide. The product will also be available at grocery and mass retailers nationwide in 10-ounce boxes containing eight individually wrapped 1.25-ounce mini bars. The product will hit shelves in mid-March. 

"We know that consumers are craving multitextured snacks – and the variety of creamy, crunchy and rich layers in our new Kazbars will make every snacking experience a more joy-filled one," Christopher Balach, general manager of Hostess Brands LLC, said in the announcement. "This new kind of snack delivers the familiar, moist Hostess cake consumers know and love with a new, delicious fusion of layers and textures. The snack has performed strongly with consumers throughout product-testing and we're excited to see that translate in the marketplace."


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