Hostess launches new breakfast snack

Feb. 23, 2024
HoneyBun Donettes incorporate the cinnamon and vanilla glaze flavor of Hostess HoneyBuns with the texture of Hostess Donettes.

The J.M. Smucker Co. announced new Hostess HoneyBun Donettes. Consumers can now enjoy two of the brand's snacks in one flavorful breakfast treat. The shareable new Hostess HoneyBun Donettes offer a delicious twist for those wanting a sweet start to their morning.

HoneyBun Donettes incorporate the warm cinnamon and sweet vanilla glaze flavor of Hostess HoneyBuns with the soft, fluffy texture of Hostess Donettes. The new breakfast snack is made without high-fructose corn syrup, artificial colors or artificial flavors.

“We know that snack lovers are increasingly seeking new flavor combinations, and the melding of distinct tastes and textures offers a unique snacking experience,” Chris Balach, vice president, marketing, Sweet Baked Snacks at The J.M. Smucker Co., said in the announcement. “The Hostess brand continues to lead in delivering mouthwatering innovations like HoneyBun Donettes that satisfy consumers' cravings and bring joy not only to their breakfast routine, but throughout their day.”

HoneyBun Donettes will begin to roll out at grocery retailers and convenience stores nationwide in early March and will be available in standard bagged packaging as well as a single-serve option.

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