Hippeas expands puff lineup with two new better-for-you flavors

Hippeas is rolling out Jalapeño Cheddar Blaze and All Dressed Up chickpea puffs
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March 12, 2026
Hippeas
hippeas two new flavors for spring 2026 Jalapeno Cheddar Blaze and All Dressed Up chickpea puffs

Hippeas is expanding its chickpea puff lineup with two new flavors — Jalapeño Cheddar Blaze and All Dressed Up — in multiple bag sizes, aimed at snackers seeking bolder, globally inspired flavors.

Jalapeño Cheddar Blaze pairs a spicy jalapeño kick with a creamy cheddar-style finish.

All Dressed Up is the company’s take on the Canadian “all dressed” flavor profile, combining BBQ, salt-and-vinegar, and sour cream-and-onion notes.

The new varieties join the existing puff-flavor lineup, including Groovy White Cheddar and Flavor Blast! Trippin’ Cheddar, Blazin’ Hot and the Grillo’s Pickles collaboration flavor that debuted last spring.

The new puffs, like the rest of its lineup, are made with chickpeas and provide 4 g of plant-powered protein and 3 g of fiber per serving, with less fat than the leading puffed snack. The company also said the products are gluten-free, vegan, Non-GMO Project Verified, kosher, baked, and free from the top nine allergens.

Why this matters for convenience services

  • Operators can test whether flavor-led better-for-you puffs are pulling trial beyond core health-forward shoppers.
  • Merchandising teams may see stronger results by grouping Hippeas with other spicy and tangy flavor segments rather than only natural/healthy sections.
  • Strong dietary and allergen positioning can expand the buyer pool without needing multiple specialized SKUs.
This piece was created with the help of generative AI tools and edited by our content team for clarity and accuracy.