“Brace yourselves, peanut butter fans,” is the warning from Hershey Co. In honor of National Peanut Butter Lovers Day on Mar 1, Hershey’s Reese's brand announced the new Reese's Ultimate Peanut Butter Lovers Cups for a limited time only.
For the first time in its 90-year history, the Reese's brand is releasing the "most extreme, peanut buttery version" of its iconic Peanut Butter Cups and removing the chocolate, Hershey said. It’s stuffed with the same Reese's peanut butter inside and a 100% peanut butter candy-flavored shell on the outside.
Reese's Ultimate Peanut Butter Lovers Cups will be rolled out in standard (1.4oz, SRP $1.09), king size (2.8oz, SRP $1.79) and miniatures (9.3oz, SRP $4.09) at retailers nationwide beginning in early April 2021 for a limited time.
