Butterfinger® Launches The 2019 Better Butterfinger Campaign To Announce The Improved Recipe Available On Store Shelves Nationwide

Feb. 14, 2019

The Butterfinger® brand today launched the national "Better Butterfinger" campaign, revealing a new TV spot, Butterfinger website and social creative across multiple digital platforms. The campaign supports the new and improved Butterfinger recipe – now with more crispety, crunchety, peanut buttery goodness.

The Butterfinger TV spot will be featured across multiple cable and network channels and programming. It highlights the tastier experience of Butterfinger, and introduces an irreverent character in the Butterfinger alien, a fun and entertaining way to embody the personality of the brand. The spot also features an evolution of the brand's historic tagline – "nobody lays a finger on my better Butterfinger" – as a way to remind fans of the irresistibility of the one-of-a-kind bar. 

Butterfinger is part of the portfolio of brands by Ferrero, the confectionery company known also for Ferrero Rocher®, Nutella®, Tic Tac® and Kinder Joy®.

The better Butterfinger is available now at retailers across the country. The recipe includes carefully-selected U.S. grown peanuts and a rich chocolatey coating, delivering an indulgent, craveable taste with a robust peanut flavor. It also features a double-layer, higher-quality packaging material to lock in freshness and the Butterfinger flavor that fans love.

For more information about the better Butterfinger and national campaign, please visit us at www.butterfinger.com as well as FacebookInstagram and Twitter.

About Butterfinger

Butterfinger is a one-of-a-kind candy bar with the crispety, crunchety, peanut-buttery taste people love. No other candy bar comes close to the unique flavor and texture of a Butterfinger. Keep up with the latest news about Butterfinger at www.butterfinger.com and on all social platforms, including FacebookTwitter and Instagram. Butterfinger is distributed by Ferrara Candy Company.

About Ferrero

Founded as a family business in Alba, Italy in 1946, Ferrero is the third-largest confectionery company in the world, with distribution in over 170 countries, and a workforce of more than 30,000 people across 55 countries. Ferrero entered the U.S. market in 1969 with Tic Tac® mints, which have become an icon in the breath mint market. Ferrero subsequently introduced Ferrero Rocher® fine hazelnut chocolates, Nutella® The Original Hazelnut Spread® and Kinder Joy® to the U.S. market. Ferrero is the third-largest confectionery company in the U.S.

About Ferrara Candy Company

Ferrara Candy Company, a related company of The Ferrero Group, is an industry leader in U.S. confections and one of the fastest growing confections companies in the country. A passionate team of more than 4,000 employees work together to share delight in every bite through leading brands that have shaped the confections market for more than 100 years. Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, Brach's®, Black Forest®, Butterfinger®, CRUNCH®, Laffy Taffy® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Headquartered in Chicago, the company has an operational network of manufacturing, distribution and R&D facilities across North America. Learn more at www.ferrarausa.com.