Big League Chew® Adds Softball-Inspired Character To Iconic Bubble Gum Roster

Nov. 14, 2018

Big League Chew® is proud to announce the newest member to its iconic bubble gum roster with the addition of a softball player-inspired shredded bubble gum pouch. The new character will be featured on its top-selling flavor, Outta Here OriginalTM and available online beginning February 1, 2019 - National Bubble Gum Day. Big League Chew is currently accepting pre-order requests at

“Big League Chew is bubble gum fun for everyone, which is why we are so excited to introduce our newest character to the world,” said Rob Nelson, inventor of Big League Chew. “We often draw inspiration for future products from our dedicated fans and customers. Whether it is fun alternative name suggestions for our bubble gum flavors or new characters to feature, we hear you and we appreciate you. This new pouch is inspired by the girls who play hard and dream big. Welcome to the Big League Chew family.”

The new player was brought to life by Amanda MacFarlane, an accomplished freelance character designer and the daughter of former Major League shortstop Bobby Bonner. A self-taught artist, MacFarlane drew design inspiration for the new character from her softball-playing niece.

“Our plans to feature a softball player on the front of Big League Chew has been in the works for many years. We are thrilled that our customers and retailers are as enthusiastic as we are. We look forward to continuing to grow our team of characters and product line, while engaging with our loyal fans and new customers,” added Steve Greene, Sr. Vice President, Sales & Marketing at Ford Gum. 

The Big League Chew softball pouch comes in a 4/12ct open stock case, a 2/12ct clip strip case, and will be featured in 60ct powerwings and 120ct floor displays along with the other top selling Big League Chew flavors.  The item has a suggested retail of $1.49.

The complete line-up of Big League Chew shredded bubble gum includes Outta Here OriginalTM, Ground Ball Grape®, Big Rally Blue RaspberryTM, Swingin’ Sour AppleTM, Wild Pitch WatermelonTM, Slammin’ StrawberryTM, and Curveball Cotton CandyTM. Big League Chew products are available in retailers across the country, including DICK’S Sporting Goods, Dollar General, Five Below and more.

About Big League Chew

Invented by former left-handed pitcher Rob Nelson, Big League Chew started from humble beginnings in the Portland Mavericks bullpen in 1977. For close to 40 years, the iconic pouches packed with shredded, flavorful bubble gum have become the preferred gum for all ages having sold more than 800 million pouches to date. For more information and product offerings, visit Follow @BigLeagueChew on Facebook, Twitter and @BigLeagueChewGum on Instagram!

About Ford Gum & Machine Co.

Ford Gum & Machine Co. is a leading U.S. manufacturer of retail confectionery and gift products, private label gum, and bulk vending confections and toys. Ford Gum specializes in both sugar and sugar-free products including Big League Chew and Carousel gumball machines.