The industry is listening to Orrin Huebner, a legendary operator and now a consultant

June 25, 2024
After 50 years in the vending business, Orrin Huebner has a unique perspective on the vending, office coffee service and micro markets industry. He joins VMW's Bob Tullio to talk about the state of the automated merchandising industry and what it takes for operators to succeed in today’s business climate.

As an operator, Orrin Huebner has worked for an independent company, started and sold two of his own, and managed a large branch for an industry giant. This experience has made him a sought-after consultant.

In this episode of Automatic Merchandiser’s Vending & OCS Nation, the podcast for the convenience services industry, host Bob Tullio sits down with another industry legend, Orrin Huebner, for a candid conversation about the state of the industry and what it takes for operators to succeed in today’s business climate.

As he puts it, after 50 years in the business (he started in high school), there was plenty left in the tank and plenty to give. So, in 2022, Orrin became an industry consultant, and he has been working with operators of all sizes since as well as helping suppliers find their way in the industry.

Huebner talks about sales, training, managing people, the importance of giving back, ways to increase profitability, lessons he has learned along the way, and the one important bit of advice he dispenses that seems to truly connect with operators who seek his help:

“Always run your business like it’s for sale.”

This podcast is a conversation that every operator and every entrepreneur will enjoy and benefit from.

About the Author

Bob Tullio

Bob Tullio is a content specialist, speaker, sales trainer, consultant and contributing editor of Automatic Merchandiser and He advises entrepreneurs on how to build a successful business from the ground up. He specializes in helping suppliers connect with operators in the convenience services industry — coffee service, vending, micro markets and pantry service specifically. He can be reached at 818 261-1758 and [email protected]. Tullio welcomes your feedback.

Subscribe to Automatic Merchandiser’s new podcast, Vending & OCS Nation, which Tullio hosts. Each episode is designed to make your business more profitable.