C.J. Recher understands that convenience services operators can make an impact on millions of people's lives each day. This can occur in a small way — through a cup of coffee, a salad or a snack. And the impact being made by Recher and Five Star goes far beyond serving customers.
In this episode, host Bob Tullio talks to C.J. Recher, who serves as vice president of marketing for Five Star Food Service. He is also the co-founder of Feeding the Future, a nonprofit organization focused on keeping kids from going hungry.
What he loves about the industry is that because operators have such close contact to the end consumer, they can make a customer’s day better by providing the right products at the right time. “They're looking to us and the services that we provide to get them through their workday,” said Recher.
At the same time, Recher’s work with Feeding the Future is a gamechanger for kids who are unsure where their next meal is coming from, especially on weekends. This podcast is about Five Star’s advanced marketing strategy and a cause marketing program that has earned companywide buy-in.