Part 2: Using Promotions In Micro Markets

Dec. 10, 2014

Stale promotions run the risk of losing a customer’s attention, which translates to lost sales, so once your customer has made it into your micro market, how can you ensure that they keep coming back? VMW Assistant Editor Adrienne Zimmer reveals using digital signage, using email and mobile app blasts and marketing like a retailer are several ways to keep customers engaged and puchasing items.