La Colombe® Draft Latte™ Captures 1% Of RTD Coffee Share In First Year

Jan. 19, 2018

In just a year, ready-to-drink coffee disruptor leads category dollar velocity growth and wins BevNET's Best of 2017 "Rising Star" award. 

PHILADELPHIA, Jan. 17, 2018 /PRNewswire/ -- With the goal of fueling missions across America, La Colombe's Draft Latte — a first-of-its-kind (RTD), ready-to-drink coffee beverage that delivers the full taste and texture of a true cold latte — is on a mission itself. Today, La Colombe announced that it has taken over 1% market share of RTD coffee beverages across total US food and that it is the fastest growing ready-to-drink coffee beverage in the country. 1 

"Our aim is to change the landscape of coffee through obsessive innovation and the cleanest ingredients," said Todd Carmichael, CEO and Co-Founder of La Colombe. 

Recently La Colombe was named winner of BevNET's Best of 2017 "Rising Star" award, which honors brands and companies whose performance over the past year has put them into position to create long-term change within the industry. BevNET also awarded La Colombe's Draft Latte Chai as one of the Best New Products of 2017. 

The explosive rise has made La Colombe a breakout brand in the $3 billion ready-to-drink coffee category. And, with plans to introduce multiple new Draft Latte and cold brew varieties this year — the specialty coffee company is just getting started. 

"The next two Draft Latte seasonal beverages will take flavor innovation to the next level," added Carmichael. 

La Colombe, which is the largest independently owned 4th wave coffee company and is the only vertically integrated ready-to-drink coffee company, owns a 55,000 square foot production facility in western Michigan. The facility has allowed La Colombe to more readily meet the growing demand for Draft Latte, which can produce more than 30,000 cases per week. 

For more information on Draft Latte, the nutritional value, or to find out which retailers is carrying the can, visit our website or follow our cans' adventures across the United States using #DraftLatte

La Colombe ( is a leading coffee roaster known for ethical, long-term trade practices with growers. Considered one of the pioneers of the third wave of coffee, it provides signature classic blends and exceptional single-origin coffees to cafés, hotels, restaurants and retailers around the world. In addition, the company owns and operates 27 cafés in Philadelphia, New York, Chicago, Boston, Los Angeles and Washington, D.C. – with additional locations and new markets scheduled to open in 2017. The company has also made headlines in the ready-to-drink business with its DRAFT LATTETM – the world's first-ever textured cold latte. 

1 Dollar velocity growth as defined by IRI, Latest 13 Weeks Ending 12/03/17, Total US FOOD: Dollar share of RTD coffee, as defined by IRI, Calendar Rear Ending 12/31/17, Total US FOOD 


Editor's Note: La Colombe confirmed with VendingMarketWatch that Draft Latte is widely available in micro markets.