Top 10 U.S. Cereal Brands, First Half Of 2016

Market research firm IRI reported the top cold cereal brands of 2016 so far, with General Mills, Kellogg and Post leading the way. According to Food Navigator-USA, General Mills’ Honey Nut Cheerios ranked first with $282.8 million in sales, followed by Kellogg’s Frosted Flakes with $228.5 million. Post Holdings ranked third with its Honey Bunches of Oats cereal, while General Mills and Kellogg brands took the remainder of the top ten spots.