Jumping into the micro market segment is not an easy business decision to make. Micro markets are a different model from vending in that there are more products to offer and varying ways to merchandise those items, not to mention a potentially higher risk for theft, the challenges of shifting employee responsibilities to manage the markets and much, much more. The rewards of micro markets, however, are vast, with generally higher sales and more consumer engagement.
So now you’re an operator who has made the decision to open your first market. You’re in the beginning stages of growth and aren’t quite sure where to go next. Or perhaps you’re still on the cusp of entering the micro market segment but the investment and planning seems daunting.
Whether you have one micro market, are approaching your 10th or are just looking to dive in, these five tips to managing your first markets will help you navigate this new, growing segment.
