Nutella debuts two global fan favorites in the U.S. to celebrate World Nutella Day

Feb. 3, 2023
In celebration of the fan-created holiday, World Nutella Day (February 5), Nutella announced the debut of two new products: Nutella B-Ready and Nutella Biscuits.

Nutella announced the debut of two new products: Nutella B-Ready and Nutella Biscuits. These offerings are the first innovations to come to the U.S. since Nutella &GO!, which debuted in 2012.
Nutella B-Ready: An breaktime snack to enjoy anywhere and anytime, Nutella B-Ready is a deliciously light, crispy wafer shell filled with creamy Nutella and sprinkled with puffed wheat crisps. The individually wrapped treat is a portable snack and will be available in a 2-count pack, a 6-count pack, and a 36-pack at major club stores later this spring.
Nutella Biscuits: A mid-afternoon snack or an after-dinner treat, Nutella Biscuits are made from a delicious recipe: a golden baked crunchy biscuit, specially crafted to hold a creamy heart filled with the unique taste of Nutella. Available in a 20-count resealable bag.
“We are thrilled to be launching Nutella B-Ready and Nutella Biscuits in the U.S., two products that have already received love and accolades across the globe,” Noah Szporn, senior vice president of Spreads at Ferrero North America, said in the announcement. “In honor of World Nutella Day, a holiday that was created by a fan for our fans, we are excited to double our U.S. portfolio and give our loyal fans two new ways to enjoy their favorite hazelnut spread.”
Nutella B-Ready and Nutella Biscuits can be purchased in stores nationwide and online in the cookie and biscuit aisle at major retailers starting in February.
World Nutella Day was spontaneously created in 2007 by American blogger Sara Rosso, who decided to create a celebratory day to inspire and unite the global Nutella community to share their passion for Nutella on social media.

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