In case you forgot to check you "national day" calendar, you might be happy to learn Oct. 22 is National Nut Day. The annual food holiday celebrating nuts, a healthy snack sold in vending and micro markets, is observed annually on this day.
So it's no surprise that Wonderful Pistachios is taking advantage of this food holiday to promote its products, which have become staples in convenience channels.
The company says it has helped propel pistachios to become the biggest and fastest-growing snack nut category in terms of annual retail revenue followed by cashews, mixed nuts, peanuts and almonds, according to recent Information Resources Inc. (IRI) 52-week data.
The IRI data indicates pistachios experienced a +14% change from the previous year with Wonderful Pistachios alone contributing 96% of that pistachio revenue growth.1
Wonderful Pistachios No Shells flavors generated 85% of total flavored snack nuts category growth (+9%) this past year.
To celebrate this moment for pistachios and National Nut Day, Wonderful Pistachios launched a giveaway on Instagram. On Oct. 22 from 12:01 a.m. PT until 11:59 p.m. PT, any Instagram user who both follows @wonderfulpistachios and comments on its National Nut Day post with their favorite flavor of Wonderful Pistachios In-Shell or No Shells variety will be automatically entered to win.
Twenty-two winners will be selected at random and receive a complimentary package of their favorite Wonderful Pistachios variety along with one bag of each of the four Wonderful Pistachios No Shells flavors of Sea Salt & Vinegar, BBQ, Honey Roasted and Chili Roasted.
