Kinder Bueno is celebrating National Coffee Day with the introduction of "Unwrap and Ungrind," a new addition to its annual coffee program with the goal of helping coffee and chocolate aficionados alike to slow down and sip and savor their coffee moments with Kinder Bueno.
"When you pair Kinder Bueno with coffee, it has the power to help you savor your coffee moment because it's a delicate treat that you don't tear into, but an invitation to slow down," Shalini Stansberry, vice president of marketing, Kinder snacking, said in the announcement. "That's why we're celebrating National Coffee Day with ‘Unwrap and Ungrind,’ to remind consumers that they deserve to enjoy their everyday coffee moments rather than treating them as fuel up moments for the busy day ahead."
The brand is inviting participates to share how they sip and savor their coffee with Kinder Bueno by using #CoffeeGetsBueno and tagging @KinderBuenoUS. This includes pairing Kinder Bueno with a beloved beverage – coffee, espresso, lattes and more whether hot or cold.
According to a OnePoll survey commissioned by Kinder Bueno, 61% of coffee-drinking Americans said drinking coffee is less enjoyable to them if they're stressed, and 44% of respondents say that their day can be improved if they sip and savor their coffee whenever and wherever they choose, versus slurping it down between meetings or daily errands. The survey results also suggests that chocolate (43%) is the most popular thing to pair with coffee. Chocolate was found to be so closely tied to coffee that 75% of coffee and chocolate pairers said that they felt emotionally better when they have the two together.
To help inspire coffee moments, Kinder Bueno is also giving away up to 10 of its "Sip N' Savor" seats. The chairs contain a cushioned pillow rest complete with a coffee cup holder and an armrest caddy to hold Kinder Bueno chocolate bars.
The giveaway, which began Sept. 23, 2022, is for top fans and it ends on Sept. 29, 2022. Consumers must be 18 years or older and a U.S. resident to participate in the Kinder Bueno National Coffee Day giveaway. To enter, visit Instagram and comment on the designated sweepstakes post shared by @KinderBuenoUS. Find more information and full sweepstakes rules here.
Ferrero Group is one of the world's largest sweet-packaged food companies, with over 35 brands sold in more than 170 countries. Ferrero entered the North American market in 1969 and has grown to more than 4,400 employees in 12 plants and warehouses, and eight offices in North America across the United States, Canada and the Caribbean. It has expanded its presence and portfolio with the addition of brands such as Butterfinger, CRUNCH, Keebler, Famous Amos, Mother's Cookies, and other cookie and chocolate brands.