In new b2b Perspective video, Bob Tullio provides two critical cold-calling rules that must be followed

March 27, 2021

“Any sales pro in the B2B world who has made 100 calls without speaking to anyone directly knows how tough telephone cold calling can be,” said VMW contributing editor Bob Tullio.

In his latest video on the b2b Perspective Channel, Tullio serves up two critical cold-calling rules.

“If you are one of the unfortunate B2B Sales reps who must rely on reaching prospects by telephone as your primary engagement tool, there are a couple of things you need to do,” Tullio said.

“First, you need to watch some of my previous videos (to find some alternatives),” he said.

“Second, you definitely need to watch this one, to get centered and pointed in the right direction,” he underscored.

Bob Tullio is a content specialist who advises operators in the convenience services industry on how to build a successful business from the ground up. His b2b Perspective YouTube channel is designed to “elevate your business in two minutes."

Tullio is currently developing an online course, Leverage the power of LinkedIn to grow your business.

For more information, visit


[Image: Bob Tullio]
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