There have been many studies done and articles written on Millennials—a generation of consumers typically between the ages of 21 and 38—but Fast Company reports on one study published by KPMG and Boston College Center for Work & Family that debunks several myths of the overanalyzed generation. The study found that despite the myth that Millennials job-hop every few months, 60 percent of survey respondents said they preferred to stay in their jobs to advance rather than moving employers.
The source also reports on the myth that Millennials believe their career is their greatest measure of success, however, the survey found that this generation believes work-life balance is the most important factor when choosing a job. "The majority felt that their lives outside of work were much more important to their sense of identity than their careers,” Brad Harrington, executive director of Boston College Center for Work & Family, told the source.
Editor’s Note: In order to appeal to your customer, we believe it’s important to know your customer. Millennials are an important part of the workforce, and the source is correct in its suggestion that that generation is overanalyzed. The Millennial generation is evolving just like everything else, and how they view their career/how they work is an important factor that affects operators in the long run.
