Soda Manufacturers See Increased Sales, Profits With Smaller Beverage Sizes

Nov. 10, 2015

The largest soda manufacturers in the U.S. are using smaller beverage sizes to both appeal to a consumer that is more health conscious and increase profit margins, according to CBSNews. Coca-Cola reports that in the first half of 2015 smaller size beverage sales rose 17 percent. Pepsi claims a comparable increase, according to the source. The smaller containers have a lower total cost for the consumer even if the cost per ounce is actually higher. Consumers are like the fact they are consuming less soda and fewer calories while still indulging.