McDonald’s To Serve Breakfast All Day Starting Oct. 6

McDonald’s will begin offering breakfast all day starting Oct. 6 at restaurants nationwide, The Wall Street Journal reports. The initiative, which is the company’s largest in six years, was approved in a vote by franchisees.

The company began testing all-day breakfast in San Diego six months ago.

Editor’s note: All-day breakfast is a growing trend with consumers and as more QSRs begin offering the traditionally early-bird products, that will bring added competition to vending and micro market operators.