New FoodThink “Snacker Nation” Reveals Five Different Snacker Consumer Segments

July 8, 2015

Snacking is a trend that isn’t going away. A new white paper by FoodThink entitled “Snacker Nation” explains the snacking attitudes and desires of five distinct consumer segments: “the Healthy Snacker (29%),” “the Bored Snacker (28%),” “the Starving Snacker (21%),” “the Non-Snacker (12%)” and “the Social Snacker (10%).

While snacking is embraced by most consumers, the white paper also explains when and why consumers’ snacking can differ between segments, revealing that unique snacking solutions are necessary for each group:

Healthy Snackers – snack earlier in the day and prefer organic and fresh foods

Bored Snackers – snack most frequently, especially in the afternoon or at night and consider snacks their favorite food

Starving Snackers – snack throughout the day and would consider a QSR for a snack

Non-Snackers – don’t snack frequently, but consider snacking a part of a healthy diet

Social Snackers – snack for diet variety and snack later in the day, especially in the evening and at night.

The research finds that today’s consumers are seeking out smaller “snack-size” meals more frequently throughout the day. Read the entire white paper here.