Old Spice Brings Experimental Vending Machine To New York

Feb. 11, 2015

As part of its "Smell As Great As Nature Is" marketing campaign, men’s grooming brand Old Spice will be bringing a display of nature to New York’s concrete jungle with the Old Spice Nature Exchange Vending Machine at Grand Central Terminal’s East Vanderbilt Hall.

Available from February 12 to 14, the vending machine will offer Old Spice fans and commuters the opportunity to exchange nature's bounty such as leaves, sticks, acorns and pine cones for outrageous prizes ranging from guitars and telescopes, a bungee jump vacation, and for one intrepid car fanatic, a legendary European sports car decked out in Old Spice red.

The marketing campaign is meant to support the brand’s newly introduced, outdoor-inspired Fresher Collection, including new scents Timber, Amber and Citron.