Cargill is betting that indulgent, premium, healthy and sustainable and clean will be the key trends driving the chocolate industry in 2017, reports Confectionery News.
Despite this, the chocolate market faces a challenging environment due to stagnating demand in Europe and in export markets, the source reports. Cargill identified several pillars the could improve margins, including buying raw materials at the right time and price; re-engineering products to meet consumers’ needs and reduce costs; and adapting to consumer needs through up-grading and innovating.
