Datamonitor: Millennials Have Love-Hate Relationship With Private Labels

Sept. 26, 2012

Consumers in their early 20s don't care about national brands as much as their parents and grandparents did, with over 50 percent opting for private label because of price, according to Datamonitor research, reports The millennial generation prefers smaller brands, but can be swayed to buy national brands they perceive as trendy, such as Starbucks. Full article.



Report: Millennials Prefer Healthy And Specialty Foods To Price And Brand

Sept. 6, 2012
A recent report shows how Millennials, those born between 1982 and 2001, are changing the food industry, especially in grocery stores, according to Forbes. While still valuing...

Technomic Research Indicates Millennials Top Lunch Foodservice Consumption

Sept. 23, 2011
Research recently conducted for Technomic’s “Lunch Consumer Trend Report” sheds interesting light on purchasing behavior, motivations and attitudes with regard to the mid-day ...