The Levittown, N.Y. school board awarded a bid for the district's vending machines to food company, My Healthy Thing, at a special board meeting Wednesday, according to The Levittown Patch. For the full story, click here.
Editor’s Insight: According to this report, the school had students sample products from four different vending companies before deciding which company to award the bid to. This is an excellent way for a school to encourage students to use the machine. The students reportedly were surprised that nutritious snacks could also taste good.
Schools that replace traditional vending machines with machines that adhere to strict nutrition rules usually have to go out of their way to get students to buy from the machines. Vending operators that provide healthy offerings to schools need to recognize that some level of onsite marketing is needed. 03-23-12 By Elliot Maras
