Traffic Light-Style Labeling Could Encourage Healthier Choices: Study

Jan. 30, 2012

Color-coded labeling and rearranging products in-store could lead consumers to make healthier choices, according to a new study from Massachusetts General Hospital (MGH) researchers. For the full story, click here.

Editor’s Insight: This study indicates that the color coding actually affected consumers’ behavior, causing patrons to choose healthier options. This could prove to be an important finding in the effort to change consumption habits. 01-30-12 By Elliot Maras