Pepsi Packaging Promotes ‘The X Factor’ With Mobile Photo Scanning Contest

Using mobile photo-sharing over QR code-scanning, Pepsi Cola Co. invites Pepsi drinkers to snap a photo of “The X Factor” and Pepsi logos together and send them to [email protected] to be entered into a contest to win a trip to Los Angeles to see a live broadcast, according to Mashable, an online news source covering digital culture, social media and technology. For the full story, click here.