Coca-Cola has introduced a memory game that involves matching up buttons from the Freestyle machines and is now working on having its machines recognizes QR codes, working with Ogilvy & Mather to create a campaign that will allow users to make custom drink combinations on their phones, resulting in a unique QR code that can be scanned at any of the Freestyle machines, eliminating the hassle of programming the machine to serve drinks, according to www.fiercemobilecontent.com, a news Website covering the mobile content industry. For the full story, click here.
Editor’s Insight: A video on this Website shows how the Freestyle application memory game is played. This brings a very interactive experience to foodservice, one that will certainly catch on with younger consumers.
Smart phone applications will revolutionize retailing, including refreshment services 09-14-11 By Elliot Maras
