Pepsi Cola Co. Uses Foursquare In Summer Marketing Campaign

July 13, 2011

Pepsi Cola Co. is employing a Foursquare badge on a global basis as a key component of its "Summer Time is Pepsi Time" campaign, according to Fast Company Magazine.

For the full story click here.

Editor’s Insight: There is a very good chance that Pepsi Cola Co. will include vending machines in this digital marketing campaign if it hasn’t decided to do so already.

Pepsi Cola introduced its Social Vending System at the recent National Automatic Merchandising Association OneShow in Chicago. The Social Vending Machine enables a customer to gift a friend by selecting a beverage and entering the recipient’s name, mobile phone number and a personalized text message. 07-13-11 by Elliot Maras


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May 30, 2007
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion...