Coca Cola And Pepsi Cola Vie For University Of California Beverage Contract

July 22, 2014

Coca Cola Co. and Pepsi Cola Co. are competing for a beverage contract at the University of California Berkeley, which released minimum requirements including: a $1.3 million annual sponsorship fee to be paid to the campus stakeholders, as well as $15,000 paid annually to the campus sustainability program, $40,000 worth of product donations and $235,000 in marketing and promotion funding to support recycling programs, student groups, the ASUC’s SUPERB entertainment series and other campus-sponsored events, according to the request for proposal, according to The Daily Californian, the campus newspaper. 

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