Hillshire Uses Vending Machine To Introduce New Line Of Premium Snacks

Hillshire Snacking set up a unique vending machine in a public space to introduce its new line of premium snacks. The vending machine—dubbed the “World’s Fanciest Vending Machine— included a butler inside the equipment who served the Hillshire Snacking Small Plates featuring “natural meats, flavorful cheeses, premium nuts, and savory crackers.”

Users were given “fancy” coats, hats, bow ties and even gloves before stepping up to the vending machine to receive a snack because, as the company claimed, “…a fancy snack deserves a fancy snacking experience.”

See the vending machine and the video in its entirety here.