Survey: Consumers Rank Self Checkout As Most Important Retail Technology

Aug. 25, 2011

A new survey of more than 16,000 consumers indicates self checkout technology is ranked the most favored retail technology, according to Progressive Grocer.

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Editor’s Insight: This survey was designed to measure shopper perceptions regarding supermarkets, but it has relevance to vending operators and other retailers. As consumers become more used to self checkout in supermarkets, they appreciate it more in other retail environments.

When new technology emerges, it takes time for the providers to become adept at using it successfully. This has been true for self checkout technology. Some supermarkets removed self checkout due to some glitches, but the general trend among supermarkets has been to expand self checkout. 08-25-11 by Elliot Maras