A Coca Cola Freestyle machine, which allows customers to choose from more than 100 drink variations using a touchscreen interface, has been installed at The Free Moon Café in Danbury, Conn., marking the machine’s expansion beyond Atlanta, Ga. and Orange County, Calif., according to The News Times in Danbury, Conn.
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Editor’s Insight: Coca-Cola displayed the Freestyle machine at the recent National Automatic Merchandising Association Expo, which means the company has some interest in adapting it to the vending channel.
Coke officials did not expand on their plans for the machine, but they certainly learned that vending operators are more than anxious to have an opportunity to use this outstanding system. The machine brings customer satisfaction to a new level, the quality control is outstanding, and it doesn’t take a lot of space. The Freestyle machine is one of several exciting technologies that are being introduced to convenience foodservice today. 06-08-11 by Elliot Maras