Jeff Deitchler, PrairieFire Coffee, Shares Marketing Strategies Inspired By Joe On The Job

The National Automatic Merchandising Association (NAMA) Joe on the Job made an appearance at the CoffeeTea&Water event in New Orleans. There, Automatic Merchandiser and VendingMarketWatch.com Editor, Emily Refermat, caught up with Jeff Deitchler, general manager of PrairieFire Coffee, Wichita, Kan., to discuss marketing strategies PrairieFire used during National Coffee Service Month and beyond.