Oatly Group AB, a leading oatmilk company, announced the launch of Oatly Oatmilk Creamers in the U.S., a new beverage innovation that joins the brand’s growing fluid portfolio. Available in a lineup of four classic flavors: Sweet & Creamy, Vanilla, Caramel, and Mocha, Oatly Creamers are designed to swirl seamlessly into drip coffee applications.
According to the announcement, Oatly believes this initial move into flavored creamers will unlock a strong opportunity to reach new and existing consumers.
Oatly Creamers join the brand’s existing lineup of non-dairy milk alternatives available in North America, including Barista Edition, Original, Full Fat, Low Fat, Chocolate, and most recently introduced Super Basic and Unsweetened Oatmilks – all of which offer the same creamy taste, frothy feel and functionality as cow’s milk. All Oatly oatmilks and creamers sold in the U.S. are free of the nine major allergens and are vegan, glyphosate-free, non-GMO project verified, gluten-free certified and Kosher-certified.
“At Oatly, we’re passionate about all things coffee, and naturally saw an opportunity to bring our expertise to the diverse and popular creamer category,” Leah Hoxie, SVP of Innovation, Oatly North America, said in the announcement. “As a company, we’re committed to converting cow’s milk drinkers into oatmilk buyers, so we’re excited to now offer fantastic, flavored creamers to people looking for a sweeter, more indulgent coffee experience. No matter consumers’ dietary preferences, it’s our hope that all coffee drinkers can agree with our belief that our new Oatly Creamers deliver superior taste and functionality - just like the rest of our oatmilk portfolio.”
Oatly introduced the brand’s Barista Edition Oatmilk when it entered the market in 2017, initially by partnering with the coffee community.
For over 30 years, Oatly has focused on developing expertise around oats: a global power crop with inherent properties suited for sustainability and human health. Its commitment to oats has resulted in core technical advancements that enabled the company to unlock the breadth of its dairy portfolio, including alternatives to milks, ice cream, yogurt, cooking creams, spreads and on-the-go drinks. Headquartered in Malmö, Sweden, the Oatly brand is available in more than 20 countries globally.
Oatly Creamers will be available in the refrigerated aisle of retailers nationwide, including Walmart, Target, Albertsons, Kroger, Stop & Shop, and more.
