As Vending Market Watch contributing editor Bob Tullio promised, here is part three of his b2b Perspective storytelling series. This episode offers two quick but authentic examples of storytelling in the b2b world.
“While these two stories are designed for use in the insurance and office refreshment business, the concept is easily applicable to just about any b2b industry,” Tullio said. “Storytelling makes your sales presentations come alive. If you are in the b2b sales world, you can set yourself apart by learning to move your prospects in the right direction calling on the power of compelling storytelling.”
Parts 1 and 2 of his storytelling series are also available. Part 1 deals with importance of compelling content, while Part 2 addresses the importance of relevance. “Collectively, these three videos represent a six-minute investment in becoming a better account executive,” he said.
Bob Tullio is a content specialist, speaker, sales trainer and business columnist who advises entrepreneurs on how to build a successful business from the ground up. He also specializes in helping suppliers connect with operators in the convenience services industry, specifically office coffee, vending, micro market and pantry services
Tullio delivers a promise to any company that hires him for a 30-minute or one-hour Zoom call with its sales team. "That short session will pay dividends for your company," he said.
Tullio can be reached at [email protected] or (818) 261-1758.