The National Coffee Association of U.S.A. has released its 2020 National Coffee Data Trends Report, the "Atlas of American Coffee."
Highlights from the report include the following, it announced:
- New options and categorizations for beverages, including aguas frescas, frozen/slushie drinks, and diet sodas – as well as a new profiling question on consumers’ diets
- New examples of milk alternative
- New definitions for medium- and large-size cups
A free preview of the report is available here.