National coffeehouse chain Dunkin’ Donuts has plans to introduce coffee in a cold brew format later this year to build its beverage portfolio, reports Baking Business. Based on research, the company believes consumers choose a breakfast destination based on the beverages available, but then also purchase food. “We’ve become more of a beverage culture,” Paul Carbone, the CFO of Dunkin’ Brands is quoted as saying.
Editor’s insight: This not only speaks to the seemingly limitless popularity of cold brew coffee, but also that micro market and vending operators might want to focus on beverage selection in addition to food when trying to attract breakfast sales.
