WATERBURY, Vt. & ARLINGTON, Va.--(BUSINESS WIRE)-- Keurig Green Mountain, Inc. (Keurig), a personal beverage system company that has revolutionized the way consumers create and enjoy beverages, and The Nature Conservancy, the leading conservation organization working around the world to conserve the lands and waters on which all life depends, announced their collaboration to address water quality issues for people and nature across North America. The collaboration is part of Keurig's water stewardship goals and the Conservancy's water conservation objectives. In 2014, Keurig established a new 2020 sustainability target to balance, ounce for ounce, the water used in all its beverages through projects that restore an equal volume of water for natural and community uses.
Beginning in Keurig's home state of Vermont as well as the Great Lakes, this collaboration will support work by the Conservancy on projects that meet joint priorities, including scalability and replicability, measurable long-term conservation impacts, and opportunities to leverage significant alternate funding streams.
In Vermont, Keurig's support will help advance the Conservancy's ambitious conservation objectives that apply proven scientific approaches to improving water quality. This will include the Conservancy's work in Vermont aimed at protecting and restoring natural infrastructure that filter and retain water, resulting in multiple benefits for Vermont communities - from enhanced flood protection, to restored fish and bird habitats, as well as clean water progress in Lake Champlain.
Keurig will also support Conservancy projects focused on water quality improvements and conservation in the Great Lakes to advance watershed management in the Great Lakes region and beyond. Through these and future projects across North America, the organizations strive for volumetric returns - specifically the volume of water restored for natural and community use - to demonstrate impact.
"Keurig's approach to water stewardship aims to be both responsive and restorative, taking into account water impacts across our entire value chain — from source to consumption. From its water conservation objectives to its pragmatic and science-based approach to conservation, The Nature Conservancy is an ideal collaborator in this effort as we work toward our target to balance the water volume of all of our beverages, ounce for ounce, through projects that restore an equal volume of water for natural and community uses by 2020," said Monique Oxender, Keurig's Chief Sustainability Officer.
"Keurig's support for the Conservancy's state and regional level will help us build the momentum needed to protect our water resources for the benefit of both people and nature. It is essential that businesses provide leadership and support for innovative, comprehensive, and replicable strategies that keep water resources strong and productive across North America and around the world," said Michael Reuter, the Conservancy's Director of North America Water.
More information about how The Nature Conservancy protects water across the globe is available at http://water.nature.org/.
More information about Keurig Green Mountain's water stewardship approach and sustainability practices is available at KeurigGreenMountain.com/Sustainability.
About The Nature Conservancy
The Nature Conservancy is the leading conservation organization working around the world to conserve the lands and waters on which all life depends. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at www.nature.org.
In the State of Vermont, the Conservancy has conserved nearly 300,000 acres of land, over 1,200 miles of shoreline, and manages and maintains 55 natural areas. The Nature Conservancy is proud to be connecting land, water, wildlife and people in Vermont for over 50 years. For more information on our water work, visit www.nature.org/vermont.
About Keurig Green Mountain, Inc.
Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR) is reimagining how beverages can be created, personalized, and enjoyed, fresh-made in homes and workplaces. We are a personal beverage system company revolutionizing the beverage experience through the power of innovative technology and strategic brand partnerships. With an expanding family of more than 80 beloved brands and more than 575 beverage varieties, our Keurig® hot and Keurig KOLD™ beverage systems deliver great taste, convenience, and choice at the push of a button. As a company founded on social responsibility, we are committed to using the power of business to brew a better world through our work to build resilient supply chains, sustainable products, thriving communities, and a water-secure world. For more information visit: www.KeurigGreenMountain.com.
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