MISSISSAUGA, ON, Dec. 18, 2014 /CNW/ - The RealCup™ capsule solution for single serve coffee and tea has attracted a new, high-profile brand to its portfolio. Wolfgang Puck® Coffee will transition its Keurig® K-Cup® compatible coffee capsules to the RealCup™ single serve capsule solution beginning early next year as part of the legendary chef's brand re-launch.
"We believe this change in partner is key to helping build the Wolfgang Puck® Coffee brand and will enhance Chef Wolfgang Puck'soffering to consumers. With the RealCup™ brand filter and brewing technology, we are able to produce a better quality cup of coffee that delivers on flavor and provides a premium experience," explained Eric McCoy, President of WP Coffee Company.
Beginning in early 2015, the most popular roasts and blends in the Wolfgang Puck® Coffee portfolio will be available in RealCup™ capsules through multiple channels. The initial launch will include four blends: Rodeo Drive, Breakfast in Bed®, Hawaiian Hazelnut®, and Jamaican Me Crazy®, with a follow-up launch featuring three brand new blends currently in development. From there, the lineup will continue to expand as distribution grows in mainstream retail, specialty retail, foodservice and office coffee service.
Earlier this year, Mother Parkers Tea & Coffee announced the development and launch of the EcoCup™ format, a capsule that can be quickly disassembled to make it easier for consumers to recycle the packaging. Initially available for loose-leaf tea, the more environmentally friendly capsule will be available for coffee beginning in 2015. Chef Wolfgang Puck said: "With quality, taste and sustainability being core to our brand, I am excited to partner with Mother Parkers and have Wolfgang Puck® Coffee available in the RealCup™ capsules, and eventually in the EcoCup™ format."
"The Wolfgang Puck® brand is synonymous with premium taste, quality and innovation – all things that our RealCup™ solution delivers in the single-serve coffee market," added Sean Bredt, Vice President of Category Marketing for Mother Parkers Tea & Coffee. "By partnering with Mother Parkers Tea & Coffee, Wolfgang Puck® Coffee will no longer be restricted from expanding into new channels, but instead will be able to offer consumers the choice to purchase Wolfgang Puck® Coffee where and when they want it."
About RealCup™ Brand Single Serve Capsules:
RealCup™ capsules are designed for use with Keurig ® K-Cup® compatible single-serve brewers. RealCup™ single-serve capsules were developed by Mother Parkers Tea & Coffee, one of the largest coffee and tea manufacturers in North America. The company combines state-of-the-art technology and new product innovation with more than 100 years of quality and service excellence to deliver an exceptional beverage experience in mainstream and specialty coffee, tea, and complementary beverages. A leader in the single-serve beverage industry, the RealCup™ brand strives to bring sustainability, choice, value and quality to the consumer, both through partner brands and through flexible licensing agreements.
About Wolfgang Puck® Coffee:
Wolfgang Puck® Coffee brings estate grown coffee and organic coffees created by chef Wolfgang Puck to market as a licensee of Wolfgang Puck Worldwide, Inc. Our coffees are harvested from the world's finest coffee growing regions and roasted to perfection in small batches to ensure freshness. Offering a variety of blends and roasts, Wolfgang Puck Coffee is committed to bringing Wolfgang's dedication to high quality and all natural ingredients to life through each of our handcrafted coffees.
RealCup™ brand and products, Mother Parkers Tea & Coffee and Wolfgang Puck® Coffee are not affiliated with Keurig ®, K-Cup® or Keurig Green Mountain, Inc. Keurig® and K-Cup® are registered trademarks of Keurig Green Mountain, Inc.
