Alkaline Water Increases Production Based On Projected Demand

Aug. 22, 2013

The Alkaline Water Co. Inc., developers of an innovative, state of the art, proprietary electrolysis beverage process, packaged and sold as a premier alkaline drinking water for balanced lifestyles, wishes to advise it has initiated manufacturing plans to meet the growing demand for Alkaline Water products.

As a result of early successes regarding product placement at key retail outlets, and in support of the company's ongoing aggressive national market expansion efforts, the management team identified the need to immediately embark on a program to build a number of additional proprietary Alkaline Water manufacturing systems. As such, the company has entered into a contract to commence fabrication of the requisite equipment.

"These water systems are designed to exacting specifications and built under exclusive license by an Arizona-based specialty equipment manufacturer," said Steven Nickolas, president and CEO of The Alkaline Water Co., in a prepared statement. "They are tasked with production design, fabrication, field service and technical support for each installation. Each system is rigorously tested and calibrated before shipping, and again upon arrival at its destination facility, prior to commissioning and activation."

The Alkaline Water technology will be deployed directly at partner bottling facilities located strategically across the country. Subject to demand, some bottling companies may initially require only a single mechanism, with several key bottlers already identified as recipients for multiple devices. The Company has projected a need for up to fourteen (14) additional systems over the next twelve to eighteen months.

"We are thrilled by the initial adoption and interest we are receiving in virtually every market we have contacted to-date," Nickolas continued, "We reviewed our plans for distribution and felt that given the effectiveness of our marketing we needed to proactively address future demand. Our premise all along has been to offer a high-quality and affordable product for consumers. To achieve this, our operational approach has been based on bulk retail packaging. To keep costs down we must minimize transportation costs, and the best way to achieve this while maintaining quality control efficiencies is through distributed manufacturing right at the bottling facilities. Today's agreement with our equipment partner is a key strategic development aimed at ensuring our goals are consistent with our growth projections. Frankly, we are very pleased to be taking these steps today."