Study Shows Hispanic-Americans Lead Coffee Consumption

March 28, 2013

A market study conducted by the National Coffee Association shows coffee consumption by Hispanic-Americans is at 76 percent, compared to 47 percent of African-Americans and 64 percent of Caucasian-Americans, according to Reuters. Hispanic-Americans jumped up by 13 percent from last year. The study also showed a 5 percent increase in overall coffee consumption to 83 percent amongst all ethnicities, however, despite an increase in consumption, daily coffee consumption by adults dropped by 16 percent. Full article.