McDonald’s is promoting its Hot McCafe using location targeted mobile ads within Pandora’s iPhone application, according to Mobile Commerce Daily. The mobile ads recognize the user’s location and show them how far away the nearest McDonald’s location is. For the full story, click here.
Editor’s Insight: How many vending and coffee service sales are going to McDonald’s on account of this mobile ad campaign?
The scary thing about the smart phone revolution is that it has only begun. 01-05-12 By Elliot Maras